Greenco, a grower and packer of snack vegetables and company behind the Tommies snack tomato brand, won the Tomato Inspiration Award at Fruit Logistica 2017. This award is bestowed on the world’s most inspiring tomato producer each year. The judging panel was impressed by Greenco’s innovative capacity and strong marketing approach, with the Mini-groente GROOT (‘Mini vegetables BIG’) campaign earning particular praise. In this campaign, Greenco focuses on new snacking occasions and making vegetables available in the right places to make vegetable consumption easier and more fun. Jos van Mil, Managing Director, accepted the award on the company’s behalf.
Source: © Tomato Inspiration Event
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