The Future of FOOD at the Food Tech Event

What will we be eating tomorrow—and the day after? The answer is less obvious than ever. The way food is produced is shifting faster than a chef can adjust their mise en place. Farmers, horticulturists, fishers, seed developers, and food tech entrepreneurs face major questions—and major opportunities. Will we all soon be cooking lab-grown meat from a device on our kitchen counter? Will cities become greener on the inside than on the outside? And how will a pill like Ozempic affect our appetite and what ends up on our plates?

The trend book The Future of FOOD, written by Adjiedj Bakas and Judith Witte, brings the entire food chain into the conversation. The book offers a hopeful yet realistic view of how the Netherlands will nourish itself in an age of climate pressure, technological breakthroughs, and changing eating habits. Not a far-fetched vision of the future, but a blend of science, trends, interviews, and thought-provoking scenarios. What will still come from the ground, and what will come from a printer? And who decides what counts as good food—or what still tastes good?

Want to do more than just read the book? You’ll have the chance to get it signed by the authors on 14 May, during the Food Tech Event at the Brabanthallen. Adjiedj Bakas and Judith Witte will be at the OSV Plaza between 11:00 and 13:00 for a signing session. A great moment to ask them your questions—or simply mention how much you love the smell of fresh ink.

Book signings like this don’t happen every day. Just like a book that makes you rethink your breakfast.

Can’t wait that long?

Want to order your copy now? It’s available for €24.95 including VAT and shipping.
And of course, you can still have it signed on 14 May!

www.thefutureoffood.eu
www.food-tech-event.nl