Test phase with smart shelf life indicator launched
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Test phase with smart shelf life indicator launched

  • 28 March 2023

The NVWA and the Ministry of VWS are offering the Norwegian company Keep-It Technologies, in cooperation with a manufacturer, the opportunity to test a time and temperature indicator on food products for 24 months. This indicator replaces the current best-before date to indicate until when the food can be safely consumed. This is an important step forward on enabling dynamic best-before dates through smart sensor technology.

Less food waste through indicator

Consumers are expected to waste less food thanks to the indicator (read more about the consumer research around the Keep-It indicator here). The indicator will initially only be placed on fresh poultry meat. The NVWA has assessed that the indicator here indicates a reliable shelf life. During the trial, other foods may only be added after the NVWA has assessed that this is reliable and safe.

Samentegenvoedselverspilling.nl
Keep-it.com

Source: Samen Tegen Voedselverspilling