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Bracamonte Convenient Kitchen has taken a new step in its growth strategy by acquiring Henri, a well-known producer of ready-made soups, sauces, and meal components. This acquisition strengthens the company’s position in the rapidly growing convenience food market and significantly expands its product range.
Henri, based in Drunen, has built a strong reputation as a supplier of high-quality and innovative products for the professional market. With the motto ‘Food with a conscience,’ the family business has always placed both taste and social responsibility at the forefront. Els van Olphen will remain as director following the acquisition to help shape the shared growth objectives alongside Bracamonte.
“The acquisition by Bracamonte Convenient Kitchen ensures the long-term continuity of our family business,” says Ad van Olphen, general director of Henri. “Bracamonte’s shared family values and entrepreneurial spirit align perfectly with our own philosophy. We are confident about Henri’s future as part of the Bracamonte Convenient Kitchen group.”
Sandrijn Poortman, director of Bracamonte Convenient Kitchen, views the acquisition as a logical step in the company’s ambitions. “Henri not only adds high-quality products and techniques but also an additional production site. This gives us greater flexibility and the opportunity to work more efficiently. We look forward to the synergies this collaboration will generate.”
Source: Bracamonte Convenient Kitchen
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