Belgian edamame now available fresh at Colruyt

For the first time, fresh Belgian-grown edamame beans are available in Colruyt Lowest Prices stores. De Aardappelhoeve, a long-time partner of Colruyt Group, cultivated the young soybeans and supplies them exclusively to the chain. Sold under the Boni Plan’t label, the beans will be available for a limited two-month period. This pilot phase highlights the potential of Belgian-grown, plant-based protein crops.

Locally grown, freshly packed

Until now, edamame was only sold frozen in Colruyt stores. That’s changing. These young green beans are harvested before maturity, giving them a naturally sweet taste. They are high in protein, fibre, carbohydrates and vitamins. Because they are offered fresh, shelf life is limited, which is why the trial phase is short.

“They’re sold in the pod, which makes them ideal as a healthy snack,” says Kristof Bellemans, buyer at Colruyt Group. “But you can also remove the beans and add them to salads or poké bowls.” This launch supports Colruyt’s commitment to Belgian products and close cooperation with local farmers.

Sustainable growing methods

The beans were sown in May, and harvesting began in early September to ensure quality. “Timing is key. We aim to deliver a well-filled, green pod. If harvested too late, the pods turn yellow and lose flavour,” explains Wouter Devlies from De Aardappelhoeve.

The crop contributes positively to soil quality, leaves nitrogen for the next planting cycle, and requires minimal crop protection. Soy is a resilient plant with low disease pressure.

Colruyt sees clear environmental benefits in local production. It avoids imports from countries like China and supports the protein transition the retailer is committed to. “It’s a good-tasting product, but also a responsible choice,” Bellemans concludes.

Read the article here: colruytgroep.com