We enjoy eating vegetables but lack knowledge about quantity

We all know that vegetables and fruit are good for us. Yet many Dutch consumers still don’t know exactly how much they should be eating each day. That’s the outcome of research by Markteffect, commissioned by GroentenFruit Huis.

Healthy eating popular, knowledge limited

Seven out of ten Dutch people associate healthy eating with consuming plenty of vegetables and fruit. Still, only a small group — just 17 percent — knows the recommended daily amount of vegetables: 250 grams. Young adults between 18 and 35 in particular say their eating habits have changed over the past year. They are also more open to increasing their awareness around nutrition. This offers opportunities for organisations that aim to bring health and nutrition closer to consumers.

Updated Veggipedia provides more insight

To strengthen that awareness, GroentenFruit Huis launched the updated Veggipedia during the Week of Our Food, on National Fruit and Vegetable Day, 9 October. The online encyclopedia now has a fresh look, an improved search function, and information on more than 500 types of vegetables and fruit.

A new feature is that some recipes now display their CO₂ impact, giving consumers immediate insight into the environmental footprint of their meal. Veggipedia thus helps people make choices that are good for both their health and the planet.

Working together for more vegetables and fruit

GroentenFruit Huis wants to better inform and inspire consumers to eat vegetables and fruit more often. On National Fruit and Vegetable Day, they joined forces with FruitMasters to hand out 2,500 Bloss apples to travellers at ’s-Hertogenbosch station — a small but eye-catching initiative encouraging passers-by to grab fruit as a tasty and healthy snack.

Groentenfruithuis.nl