Without proactive leadership in water management, we risk a parched future. According to the World Resources Institute, the Earth may face a staggering 56% water shortfall by 2030. This dire water situation doesn't just impact our environment; it touches the communities we're part of. It's an urgent call to action for businesses, governments, and individuals. Ecolab, at the forefront of water management, unveils its annual Ecolab Watermark™ Study to identify strategies for safeguarding this precious resource. By tuning into public opinion, Ecolab strengthens the argument for a more water-secure future.
Across the general population, access to clean and safe water is a significant climate concern. Consumers hold governments and industries most responsible for water conservation, and they are willing to do their part to help. Consumers feel that businesses lack clarity on how to address the water crisis but believe that crisis can be addressed with proper and immediate action.
What Consumers Think:
Concern for Clean Water:
Avoiding Products due to High Water Consumption in Manufacturing:
Belief that Businesses Need Better Water Scarcity Strategies:
Source: Ecolab
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