Trade fairs like Interpack attract tens of thousands of visitors. Hundreds of exhibitors vie for attention, trying to outdo one another with the best displays and the most eye-catching brochures. Everyone is keen to explain more about their products and services – so how can a company get itself noticed? Sleegers Technique BV has developed a unique virtual reality (VR) game.
Using a combination of videos and several real machines, managing director Huub Sleegers will show Interpack visitors how he and his company can help them. The interactive game will also give them a sense of what it’s like to operate the machines, as they put a sausage through the slicer for instance. Visitors gain a whole new perspective on the equipment as they experience it for themselves.
Virtual reality is a hot topic that many companies are already experimenting with. Sleegers Technique BV is keen to explore the possibilities too. Huub Sleegers: “I like trying new things. Ten years ago I was the first to include videos on my website and now it has become the norm. It’s true that virtual reality is hot, but I don’t see how letting people look through a VR headset with their hands in their pockets would add any value for my company. So I’ve taken things a step further and we’ve developed a virtual reality game – in other words, an interactive experience. I hope the visitors to the show will be pleasantly surprised by this and will appreciate the playful approach.”
Sleegers knows from experience that conversations at a trade fair tend to be brief. “This game makes it easy for us to initiate contact with potential customers. It’s a great icebreaker, plus it helps us to stand out even more. Visitors see so many different things during a day at a trade fair. Our game will hopefully ensure that our name and products stick in people’s minds.”
What is virtual reality?
Virtual reality (VR) is a computer-simulated environment. By viewing the environment through a special headset, people have the sense of being in a different ‘reality’. This technique is increasingly being used by professionals such as project developers, who can take potential buyers on a VR tour of buildings that have not yet been constructed.
Source: © Sleegers Technique