Top 10 food trends 2027: from fermenta­tion to gut health

Economic pressures, climate concerns, and global uncertainty are making consumers more discerning than ever about food and drink. What a product offers needs to match their expectations. Health needs are becoming more specific, and consumers are taking a different view of nutritional value. According to Innova Market Insights, this calls for different choices in product development. The firm identifies ten global food trends for 2027. From nutritional value and protein quality to fermentation and personalized AI recommendations, here are the top 10:

1. Nutrient Density Design: Consumers are seeking more nutritional value from their everyday food and drink. Globally, 59% read all or most of the nutritional information on packaging. They pay particular attention to sugar, protein, and fat.

2. Precision Protein: Protein quality, source, and digestibility are receiving more attention. Globally, 36% seek high-quality proteins and 29% seek complete proteins. Brands also continue to diversify their range of plant-based alternatives.

3. Sensory Playground: Interesting texture combinations appeal to 56% of consumers globally. Aroma, color, and unexpected product formats are also receiving more attention. A majority are interested in food from other cultures or regions.

4. Metabolic Edge: Globally, 39% want products that help maintain steady energy levels. According to Innova, blood sugar balance also plays a role in food choices. Reduced appetite due to GLP-1 medications does not eliminate the desire for treats.

5. Longevity Engineering: Globally, 35% want help staying strong as they age. Support for muscles, bones, and joints is central to this trend. According to Innova, ingredients such as creatine are also gaining attention.

6. Peace of Mind: Brands increasingly position everyday foods around relaxation, stress relief, and concentration. Consumers want to stay sharp without becoming overstimulated. According to Innova, what they find comforting varies by region.

7. Ferment Forward: Fermentation is taking on a broader role in food and ingredient development. Globally, 38% are interested in fermentation to support gut health. Brands also use fermentation to develop flavor and texture.

8. From Soil to Shelf: Brands are paying more attention to farming practices and ingredient sourcing. For 27%, information about farming practices would increase their trust in products. According to Innova, brands need to be able to substantiate their stories.

9. Radiance Rituals: Brands also position everyday foods and beverages around beauty benefits. Alongside collagen, biotics are gaining attention through microbiome-based positioning.

10. Prompt to Plate: Globally, 49% are interested in personalized food and drink recommendations from AI. Social media encourages consumers to recreate, search for, and buy products.

Innovamarketinsights.com