The first PPWR rules are in effect. Is your packaging data in order?

The first requirements under the new European Packaging and Packaging Waste Regulation (PPWR) have applied since August 12. This makes detailed and verifiable packaging data increasingly important.

Do you work with multiple types of packaging, suppliers, or retailer formats? Then you know how much packaging information flows through your organization. This information is often scattered across different sources and systems, while customers may ask increasingly specific questions about aspects such as materials, weight, composition, and recyclability.

The challenge is therefore not only to collect the right packaging data, but above all how to organize and use that data. Can you quickly find and verify information when a customer requests it? And can you then easily provide it in the required format? Your role in the supply chain is also important: not every organization has the same responsibilities under the PPWR.

This is precisely where opportunities lie to organize processes more efficiently. As long as information from different sources is collected, re-entered, and processed manually, it takes a great deal of time. Once your packaging data is properly organized, you can determine where automation and AI can reduce manual work.

How can you organize your packaging data to work more efficiently today while preparing for the PPWR requirements still to come?

In the e-book PPWR in the food industry, three experts address this question. They share practical insights into the impact of the legislation on data, processes, and collaboration across the supply chain, and explain how to gain lasting control over your packaging data. Access the e-book here: PPWR in the food industry - delaware Netherlands.