Redefine Beef Bavette most innovative product

The overall winner of the Horecava Innovation Award 2023 in the food & beverage category was Redefine Meat, with their product 'Redefine Beef Bavette.' Redefine Meat uses technology instead of animals to make their meat products. They call it New-Meat™ because it has the same taste, texture, mouthfeel and versatility as animal meat, but is 100% plant-based. The company develops their products by working with leading meat experts, butchers and chefs to provide customers with the ultimate meat experience.

The Redefine Beef Bavette is a juicy, plant-based cut of meat that can be used for grilling or baking. It offers meat lovers a sustainable alternative without compromising on flavour. The judges noted that it "approaches the original well" and "has been working on this for years, not shying away from using new technologies."

Redefine Meat's recognition as overall winner of the Horecava Innovation Award 2023 is a testament to their sustainable and plant-based alternative that can provide the ultimate meat experience. And their market figures show that 80% of meat consumption consists of so-called "whole-cuts." The range/production has therefore been adjusted accordingly