Packaging Innovations

For food producers, packaging is inextricably bound to their product as well as their production process. Stay up to date on the latest trends, challenges and solutions in packaging by coming to the Jaarbeurs Utrecht from 10-12 April 2018 for Packaging Innovations: the premier marketing and design event for packaging and display. The expo is spread out over three days and an inspiring conference programme has been arranged as well.

Packaging Innovations will be running at the same time as Empack. By combining these events under one roof, Netherlands’ biggest packaging event arises.

Conference programme

The “Shopper Marketing Update Live! Event” will take place on Tuesday 10 April, bringing together suppliers, innovation partners and packaging experts in a dynamic fashion, all under the direction of neuromarketing expert Martin de Munnik. Wednesday 11 April will be focused on the question, “What inspires millennials and generation Z in their decision-making process?” Jan-Willem Bruggenwirth (The Creative Directorate), Debby van Adrichem (YoungWorks) and Martin de Munnik (Neurensics) will talk about trends and developments in successful packaging. Nicolette Hulsebos, head editor at FONK Magazine, will be chair for the day and lead the panel.

Pentawards

Pentawards, a prestigious international competition for the best packaging design, will be present for an exclusive collaboration. During the Pentawards Conference on Thursday 12 April, local and international design gurus and previous award winners will discuss the creative thought and design process that was the basis for their winning design. 

www.jaarbeurs.nl
www.easyfairs.com/packaging-innovations-2018/