Total turnover in food in Dutch supermarkets grew by 4.2% in 2019. Turnover in food products with independent quality marks grew much more strongly, by 26%. This is shown by figures from the Retail Quality Mark Monitor of research agency IRI. Growth in more sustainable food is continuing. In 2018 and 2017, growth was 16% and 30% respectively.
The Beter Leven Keurmerk label grew by 25% and remains by far the largest label in the supermarket. The organic quality mark shows a growth of 5%. MSC and ASC both grew at double-digit rates, on their way to a 100% share of sustainably caught or farmed fish species. And 'On the way to PlanetProof' has also made a big step, with a turnover increase of more than tenfold, mainly due to the growth in the dairy group.
Source: © IRI
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