Lidl wants 12% of produce sold to be organic by 2030

Lidl has set new targets for organic produce and dairy. By 2030, 12% of the potatoes, vegetables and fruit it sells, measured by weight, must be certified organic. Lidl has also set a 10% organic target for its private-label fresh liquid dairy products. Through these targets, the supermarket wants to increase demand for organic products in the Netherlands.

Increasing demand for organic products

Imre ter Hedde, a sustainability specialist at Lidl, calls produce and dairy major product categories. He says Lidl wants to offer farmers and growers long-term prospects.

Lidl wants to make organic food accessible and affordable. A price survey by Consumentenbond found that organic products at Lidl cost less than the market average.

Farmers’ transition

Lidl presented the targets at the Lidl Campus in Huizen. There, industry representatives discussed organic production and consumption. The role of supermarkets also came up. Louise Vet, professor emerita of evolutionary ecology at Wageningen University & Research, took part. Dutch MP Laura Bromet (PRO) also attended.

Vet wants Lidl to help farmers make the transition to organic production. She says that requires stronger demand for organic products. She believes retailers should also take on some of the risk. She describes herself as “positive but critical” of Lidl’s ambition.

Earlier target met

In 2024, Lidl signed the Hutspotakkoord with a new generation of organic farmers. The supermarket wanted to double the share of organic produce by 2026. According to Lidl, it had already comfortably exceeded that target in 2025.

Lidl.nl