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Consumers spent 36% more on organic products in 2022, according to a new GfK analysis on 2022, presented at the Biobeurs. Total organic sales amounted to €1.4 billion.
Sales of organic fresh produce grew 41% in 2022. In organic grocery sales, sales increased by 25%. Organic fresh products accounted for 68% of organic sales.
68.4% of organic sales come from groups relatively little affected by the economic crisis. Organic is mainly bought by households with children with an above-average income, two-income earners, breadwinners and wealthy pensioners. Together, they account for 60% of total sales.
Source: Bionext
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