AH publishes book 'Together on the road to better food'

"Together we can - figuratively - eat our world more beautifully." Writes CEO Marit van Egmond of Albert Heijn in the Dutch book 'Samen op weg naar beter eten' (Together on the road to better food), which was published on 5 October. "Nowadays, the attention for food, what it does to you, what it means for society and the impact on the planet, has strongly increased. Food and drink play an important role in the great challenges that literally and figuratively converge on our plates. Every single night. We are at a tipping point. The urgency to do better has never been more strongly felt by so many people."

"By collectively making 'better eating' easy, affordable and tasty, a healthy lifestyle is within reach for everyone. By teaching young people what food does to you, we can reduce lifestyle diseases. We can use the connecting power of food to increase social cohesion. In addition, making our entire food system more sustainable is an important step towards ensuring that the next generation can also continue to use the fruits of the earth."

Taking big steps faster

Albert Heijn has been committed to a more sustainable and healthy lifestyle and society for years. Whether it is about the structural reduction of sugar, salt and fat in private label products or the reduction of plastic in packaging. Or in the many years of cooperation with more than 1,000 Dutch farmers and growers in the 'Better for farmers, animals and nature' programmes and the switch to Dutch green wind energy. "We are proud of what we have already achieved, but also realise that we still have steps to take. We can only accelerate the movement towards better food together with all partners in the chain. Not only with our trusted partners and suppliers, but also with smaller initiatives and start-ups," says van Egmond. "With the aim of setting out together on a steady and inspiring path towards a healthy, sustainable and social society."

Book full of perspectives

The book 'Samen op weg naar beter eten' was published on 5 October 2021 and is available for free download for everyone. Samen op weg naar beter eten' provides inspiration from thinkers and doers who underline the essential role of food in the great challenges of our time.

In the book, CEO Marit van Egmond of Albert Heijn talks to Marcel Levi, professor of internal medicine and chairman of the board of the Netherlands Organisation for Scientific Research, to Ahmed Aboutaleb, the mayor of Rotterdam, and to Louise Fresco, chairman of the board of Wageningen University. The conversations are not only about healthier and more sustainable eating, but also about the connecting power of eating together. In addition, the book is full of interesting articles and other surprising interviews.

ah.nl