Sometimes you walk into a company where technology immediately comes to life. AWL is one of those places. No polished sales pitches, just technology that works. And above all: people who genuinely know what they are talking about. You can see it, hear it and experience it.

A case study from the horticulture sector

Roland Kling of Growers United takes us through a current challenge within Dutch horticulture. As Director of the packaging and distribution centres, he sees every day how labour shortages and increasing international competition are putting pressure on the sector. As a result, automation is no longer a choice but a requirement to remain competitive and keep production in the Netherlands.

Using a real-life case study, Roland explains how Growers United and AWL are working together on one of the most complex automation challenges in the sector. During the company visit, you will then see first-hand what that actually means. Not theory, but practice. Various demonstrations bring robot solutions, vision systems and smart logistics to life. It provides a clear view of how technology can contribute to more efficient processes, reduced dependence on labour and a future-proof horticultural sector. This makes the story not only timely, but also relevant for every entrepreneur considering the next step in automation.

We already have 61 participants – will you be joining us too?

What stands out is the combination of experience and innovation. AWL invests heavily in development and new technologies. Not because it has to, but because it is necessary to stay ahead. That mindset is reflected in everything they do, from welding technologies to quality control and traceability.

Programme (further details to follow)

Date: 12 June 2026
Location: AWL-Techniek, Keplerstraat 5, 3846 CN Harderwijk
Time: 10:00 am – 2:00 pm, including lunch

Make sure you are there 

We are organising this visit for a reason. Companies like this provide valuable insight into where the market is heading. And that is something you do not want to miss. Come along, ask questions and see it for yourself. Because one thing is certain: you will leave with valuable new insights.