Wessanen becomes Ecotone, ‘Food for Biodiversity’
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
Check this out

Wessanen becomes Ecotone, ‘Food for Biodiversity’

  • 13 November 2020

As a pioneer of organic and vegetarian food for 30 years, Wessanen is best known for its range of leading brands such as Bjorg, Clipper, Bonneterre, Allos, El Granero and Isola Bio. As of 10 November 2020, Wessanen became Ecotone and focus on a new mission of 'Food for Biodiversity'. Newly headquartered in Lyon, it will become a mission driven company according to French law and is drawing up a Biodiversity commitment plan that goes beyond the organic standards.

Wessanen is a pioneer in vegetarian and organic food and has been helping to build an alternative food model in Europe. Vegetarian and organic food are the two main pillars and  effective alternatives to intensive agriculture and livestock that threaten biodiversity today.

By 2030 the company commits to:
- further grow the share of its turnover of organic products to 90% and of vegetarian products to 95%. Vegetarian and organic products are essential to preserving biodiversity.
- defy food standardization and guarantees that ⅔ of its products are not based on the 9 over consumed Global commodities that more than 65% of Global diets are based on. This will be key to develop diversified diets that are respectful of biodiversity.
- triple the volume of strategic raw materials grown using agricultural practices exceeding organic specifications in order to increase biodiversity.

ecotone.bio

Source: Ecotone