Vivera launches vegetable salmon fillet

Vivera launches 'the first tasty vegetable salmon fillet in Europe'. The fillet has a fatty bite and falls apart like a real salmon due to its flaky structure. By introducing the fish substitute, Vivera wants to offer a sustainable and tasty alternative and is looking at how the product is received in the most famous fishing village in the Netherlands. A fish stall on the Dijk in Volendam handed out vegetable salmon for one day. After all, if fish lovers in Volendam can appreciate the product, so can every fish lover. Vivera's vegetable salmon fillet will be available in supermarkets from the beginning of March 2022.  

Karin Löwik, international marketing manager of Vivera: "A vegetable salmon fillet has been brought to the market before by another party, but the flavour profile did not meet expectations and that variant is no longer available. We have invested a lot of time in developing a worthy alternative in terms of structure and flavour. With this vegetable salmon fillet, we have really imitated the 'salmon feeling'." In contrast to many meat and fish substitutes, the basis of the vegetable salmon fillet is not soya but wheat protein. Omega-3 fatty acids have also been added so that the good nutrients in fish are preserved.

Behaviour change 

With its introduction, Vivera wants to bring about a change in the eating behaviour of people who have not yet considered the consequences of eating fish. The independent information organisation Milieu Centraal reports that both farmed and wild salmon cause damage to the environment. In the case of wild salmon, this is due to the overfishing and catching of dolphins, turtles, fish and sharks. Farmed salmon are usually bred in cramped, floating cages. Chemicals and antibiotics are often used to combat sea lice, which then end up in the sea and in the salmon. In addition, a kilo of farmed salmon requires as much as two to five kilos of wild fish as feed, which in turn leads to excessive fishing. 

Vivera.com