Vivera launches plant-based mince in a bag

Vivera makes an innovative move in the Dutch food industry with the launch of Plant-Based Minced Meat in a bag. As a leading producer of plant-based meat substitutes, Vivera focuses on sustainability with this bulk packaging, which uses 70 percent less plastic compared to the conventional tray variant.

The product, available in a convenient 300-gram package, is now offered in all Albert Heijn stores. This launch comes at a crucial time as societal awareness of sustainability is on the rise. Vivera's plastic reduction contributes to its broader sustainability goals, as outlined in the recently published Impact Report. The company aims for a significant reduction in CO2 emissions by 2030 and takes a concrete step towards that goal with this initiative.

Plastic pollution

Plastic pollution is a global issue that cannot be ignored. Billions of plastic food packages end up in landfills annually, with only a fraction being recycled. Vivera's efforts to reduce plastic consumption align with a growing trend of consumer awareness. Research shows that a large portion of Dutch consumers are actively reducing their plastic usage, particularly among groups already inclined towards conscious consumption.

Vivera's Plant-Based Minced Meat in a bag signifies a step forward towards a more sustainable future for the Dutch food industry, with both producers and consumers playing a role in reducing the ecological footprint.

Vivera.com