Video series about the Dutch Short Chain online
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
Check this out

Video series about the Dutch Short Chain online

  • 06 October 2020

This summer Minister Carola Schouten visited inspiring examples in the short chain. To support the pioneers of the short chain, to discover new opportunities and to see how the bond between farmers and the neighbourhood can be strengthened.

Video series

The visits were recorded in a video series 'Dichtbij boert beter', which is part of Minister Schouten's Trade Mission Short Chain. In four episodes of about 15 minutes, the viewer gets a peek behind the scenes of lucrative deals and inspiring collaborations. We see how the farmer becomes less dependent on movements in the market. How special regional products find their way to our plate. How products add value to the environment. And how the short chain can help realise the ambitions for recycled agriculture. The videos can be found on the Youtube channel of the Ministry of Agriculture, Nature and Food Quality.


On Monday 5 October a webcast of the National Trade Mission Short Chain took place from 16.00 to 17.30 hours. In this webcast the most important themes in the short chains were discussed in several conversations. Wageningen University & Research (WUR) presented the results of a study into the potential of short chains and together with the provinces and the Taskforce Short Chain, the intention to continue to share knowledge and support entrepreneurs in the future was discussed.

Regional implementation per province

On Monday 5 October, several provinces organised their own implementation of the National Trade Mission. Below are the activities:

Overijssel: The province of Overijssel organised a Webcast New public for local food in Overijssel from 12:15 to 13:15 for agricultural entrepreneurs and those involved and interested in the short chain. The central focus was on the questions: What do consumers actually want when it comes to local food? And who exactly is your customer as an entrepreneur in the short chain? How can the farmer or regional product and the consumer find each other even better? In short: how does local food get a new audience?

Gelderland: Numerous entrepreneurs and initiatives provide products from their own region on our plates. How can we further professionalise and scale up these short chains? During the Gelderland Short Chain Session from 10:00 to 12:30 a.m., various initiatives were discussed, customers were told why regional products are important to them and new chain partnerships were launched.

The province of Limburg had also planned a Kiempunt Korte Ketens meeting, but due to the corona measures this did not take place.

Platform for circular agriculture

In order to continue to support entrepreneurs in their efforts to shorten the chains and make the production process more sustainable, the has been set up with a section on short chains. This platform contains the video series, the webcast, information about short chains, examples of short chain entrepreneurs and a counter to bring entrepreneurs into contact with each other and to answer entrepreneurial questions. In time, provincial policy provisions will also be added to this platform.

Source: Taskforce Korte Keten