Veggie Smooth Winner Food Boost Challenge
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Veggie Smooth Winner Food Boost Challenge

  • 25 May 2022

On Tuesday 24 May 2022 was the final of the Food Boost Challenge. On the stage in the World Horti Center 10 student teams pitched their idea for enticing young people to eat more fruit and vegetable products. Veggie Smooth was the big winner and received €5,000 and two airline tickets from AppHarvest to the US. They hope to use this to further develop their concept of attractive and healthy smoothies containing 60% vegetables and 40% fruit.

Unanimous winner

The jury was unanimous about the winner: Veggie Smooth perfectly matches the mission and the target group (12-20 years) of the Food Boost Challenge. There is a sustainable and appealing concept that, thanks to the efforts of Yasmin and Alice, has made visible progress in a short time and can make an impact in a new way! Besides Veggie Smooth, PowerTower won the public's prize, receiving more than 400 of the 1500 votes cast.

Source: Food Boost Challenge