Van Rooi and Van Loon Group join forces

Van Rooi and Van Loon Group intend to join forces. With this move, both companies aim to continue building together on a high-quality, sustainable, and transparent food chain. The collaboration is intended to result in a company active across all links in the chain, from farm to fork.

The combination will result in a company with activities in Retail, Foodservice, and Industry. This creates an organization with a leading position in multiple market segments, both in the Netherlands and internationally. Both parties share a vision of high-quality, safe, and affordable food and see this consolidation as a logical next step.

Complementary activities

Van Rooi has been active as a family-owned business for more than seventy years and specializes in the global industrial sale of meat. The company is strong in the primary process and works with long-term relationships with livestock farmers. These relationships ensure consistency and stability in the supply of pork and beef.

According to Marc and Addy van Rooi, the activities of Van Loon Group align well with their own. “As Van Rooi, we have taken the initiative to acquire the activities of Van Loon Group. These activities fit well with those of Van Rooi. The combined company will be active in all market segments, both domestically and internationally.”

Van Loon Group will continue to operate independently

Over the past 55 years, Van Loon Group has built a strong position in sustainable meat and convenience products for Retail and Foodservice. The Brabant-based family business is driven by innovation and has also been active in Belgium for the past two years. Quality, sustainability, and chain concepts are important guiding principles in this approach.

For Erik van Loon, the future of the company is paramount. “There is no succession within our family; for me, the future of our employees and the continuity of our great company come first.” He will remain involved as a member of the Supervisory Board.

Conditions and next steps

The intended transaction is subject to advice from the works councils and approval by the relevant competition authorities. The parties expect to complete the transaction during 2026. The management of the combined company will consist of CEO Hans Roelofs, Marc van Rooi, and Robert van Ballegooijen. Both companies will continue to operate independently under their own names.

Vanloongroup.com