Van Loon Group intends ProMessa takeover

Van Loon Group intends to takeover Coop Productiebedrijven shares, trading under the company name ProMessa, from Coop Supermarkten. ProMessa is a successful, innovative central butchery, producing pre-packaged meat products for various supermarket chains in the Netherlands. ProMessa has experienced solid growth in recent years and, as part of a specialised company such as Van Loon Group, will be able to continue to develop to its full potential in this market. At the same time, the intended sale creates more room for Coop to make further investments in the retail chain.

Harold Rouweler, managing director ProMessa: “We see Van Loon Group as a good party to move our business forward. The family company has made several successful acquisitions in the past and has the vision to become the most sustainable and customer-oriented producer of meat products, meat substitutes and meals in the Netherlands. This fits perfectly with the ProMessa philosophy. We are looking forward to working together and have every confidence in the further growth of ProMessa as part of Van Loon Group.”

Erik van Loon, Chief Executive Officer Van Loon Group: “The acquisition of ProMessa fits with Van Loon Group's growth strategy to further strengthen our position in the Dutch retail market. We believe that, under our management, ProMessa will be able to further develop the growth it has already achieved and will benefit from synergy advantages. By acquiring this great, successful company, we can further expand our innovative chain concepts and so contribute to making the chain more sustainable.”

The intended transition is still subject to approval by the Consumer and Market Authority (CMA) and advice from the Van Loon Group and Coop works councils. The acquisition will have no negative impact on employment at ProMessa.

vanloongroup.com