Troostwijk Auctions: from downtime to value

Online auctions are not yet a standard approach for many businesses in the food industry. When production lines are upgraded, machines are often left idle or sold through internal networks. At the same time, auctions are rapidly gaining ground as an alternative. They are more efficient, transparent and connect you to global demand.

During the Food Tech Event, Troostwijk Auctions will demonstrate how this method of selling works and why more and more companies are making the switch. As a European market leader in online auctions of industrial assets, we operate across a wide range of sectors, including the food industry—such as bakeries, breweries, dairy producers, meat processors and beverage manufacturers.

The dynamics in this sector are significant. Technological developments and scaling up mean that production lines are being replaced more quickly. As a result, machines become available more frequently. Instead of leaving them unused or limiting sales to a small network, online auctions offer a way to realise value immediately while creating space for new investments.

At the booth, the entire process is clearly presented—from registering machines to the moment of sale. Visitors can follow the process live and even participate in a trial auction, providing direct insight into how international demand drives competition and results.

With 335,000 unique bidders annually, 59 million visits and buyers from 175 countries, supply and demand are connected on a global scale. This makes it possible to find a buyer for almost any machine.

For many companies, this is still a new way of thinking. That is why the focus is on demonstrating how straightforward the process is and the impact it can have on cash flow, available space and sustainability.

Interested in how this works in practice?

Find out at the booth or visit www.veilenmettroostwijk.nl

Food Tech Event 20 and 21 May 2026 | Brabanthallen Hall 3 Booth 83