The Dutch do not want to reduce meat consumption

Dutch consumers are the least willing to change their meat consumption, according to a recent survey by Bonduelle. Of the six European countries surveyed, the Netherlands scores the highest (32%) in terms of the number of consumers unwilling to switch to a different diet. 

Germany and France have the highest percentage of flexitarians, people who eat meat occasionally. The survey was conducted as part of Dutch Overshoot Day, which illustrates the state of vegetarian and flexitarian eating habits in Europe. It also examined whether people who eat meat every day are willing to change their eating habits.

Europe

Almost a third of respondents said they were not willing to change their meat consumption, while a small group (4%) were willing to reduce their meat consumption. In Europe, almost 20% of respondents started eating less meat compared to last year, mainly because of high prices. The group that is completely vegetarian or vegan is currently small (3%) and does so mainly for ethical reasons. Almost 1 in 3 is flexitarian and occasionally eats meat, this is mainly for health reasons. 20% eat flexitarian all year round because they believe it is better for the environment and health.

According to Lianne Hanenberg, Marketing Director at Bonduelle Northern Europe, the fact that the Netherlands ranks lowest in terms of changing meat consumption only increases the need to help consumers with recipe inspiration and product solutions. 

The survey was conducted by Ipsos on behalf of Bonduelle, covering six countries: Germany, France, the UK, the Netherlands, Italy and Poland. 1,000 respondents per country were surveyed.