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SVO vakopleiding food is turning 100, and they’re letting everyone know. What started in 1926 as the SlagersVakOpleiding has grown into the leading training institute for the entire food industry. More than 1,200 food companies are connected. And every year, thousands of students join, from beginners to professionals looking to sharpen their skills.
A centenary calls for a new look. The logo has been updated with a deeper shade of purple, a festive touch of gold and a small name change, from ‘vakopleiding’ to ‘vakopleider’. The icon also got a makeover. The small knife, a nod to the butchery roots, has been repositioned and now also resembles a pan. This makes it a better fit for today’s wide range of training programs.
The anniversary campaign is built around one idea: “Shaping the future for 100 years.” Students, teachers and alumni take center stage. The well-known handshake symbolizes what SVO stands for: a personal approach built on trust.
Throughout the school year, five regional Food Expeditions will take place across the country. Connection, sharing stories and looking ahead, that’s what it’s all about. The grand finale? The Food Expedition Festival on 7 May 2026 in Houten, with hospitality expert Laura de La Mar as keynote speaker.
Source: SVO
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