Pioneering labelling for pizzas
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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Pioneering labelling for pizzas

  • 28 April 2021

Automatic labelling, high-quality appearance and a large information area with an unobstructed view of the product: MULTIVAC's full wrap labelling solution for pizzas and other flat foods fulfils the requirements in every respect. This solution is also considerably more cost-effective than traditional cartons. And it meets the increasing demands of the market with regard to sustainability.

Full wrap labelling from MULTIVAC redefines flat food packaging and labelling. The L 310 full wrap conveyor belt labeller is the ideal solution. This highly flexible model with its driven, extra narrow conveyor belts enables C and D labelling at speeds of up to 120 packs per minute. The label width is up to 500 mm.

New dimension in added value

Compared to well-known packaging concepts for pizzas and similar products, full wrap labelling wins not only in terms of output and sustainability. When it comes to attractive packaging at the point of sale and usable space for promotion, this new and unconventional concept for flat food products far surpasses existing top and bottom labelling. It is also on a par with cardboard sleeves and significantly more efficient than a full box. It also offers the consumer the advantage of being able to look at the product up close before buying it.

Source: Multivac