Passion For Meat met Beter leven ster

Diviande has expanded its 'Passion for Meat' product line for retail with a series of products of European origin that can carry the Better Life quality mark (Beter Leven keurmerk). The 10 new products are currently available for consumers at Jumbo and can be found in the fresh frozen meat range. A category that, incidentally, has seen a considerable increase in turnover over the past year.

Marion Huisman, Director of Diviande: "The demand for transparency about animal welfare and the origin of meat is still rising among consumers. A quality mark such as Beter Leven (Better Life) helps to clarify this.  In practice, it appears that there is often still a difference between concerns about animal welfare and actual purchasing behavior. With the new products of Passion for Meat, there is no need to create a conflict between animal welfare and the personal interests of consumers when it comes to price. The Beter Leven products of Passion for Meat are currently all on the shelf for less than € 3,- for 250 grams, this makes the choice for more animal friendly meat a lot easier.

The assortment expansion consists of chicken, pork and beef products; from burgers and chicken strips to steak. Since the range is fresh frozen, this also contributes positively to the prevention of food waste. In addition, the packaging is fully recyclable.

diviande.nl