Transparency in CO2 footprint of meat products at Van Loon Group

Van Loon Group is taking a significant step towards sustainability by making the CO2 footprint of its meat chains fully transparent. Using blockchain technology and the CO2 footprint calculator from ImpactBuying, the company aims to map and reduce its total CO2 emissions. This new approach will be implemented in phases starting from July.

Ambitious CO2 reduction targets

Earlier this year, Van Loon Group received approval from the Science Based Target initiative for its CO2 reduction targets for 2030. These goals align with the Paris Agreement, which aims to limit global warming to 1.5°C. According to CTO Roland van Loon, the biggest challenge lies in the indirect greenhouse gas emissions outside the company, known as scope 3 emissions. Van Loon Group is committed to reducing fossil emissions by 46% and FLAG emissions by 33%.

Since 2019, Van Loon Group has been working on reducing CO2 emissions among its pig farmers. Significant progress has been made through improvements in feed conversion, animal health, and hygiene management. The company will annually calculate and report the CO2 footprint of all its pig farmers. ImpactBuying's blockchain technology will ensure independent data validation and maximum automation of data collection.

Consumer insight and transparency

According to Roland van Loon, sustainable meat will become accessible to everyone through close collaboration with farmers and chain partners. The CO2 footprint calculator enables the measurement of emissions per product. Van Loon Group's clients can share this information with consumers, leading to greater transparency in the supply chain. This allows consumers to make informed choices about sustainable meat products.

Expertise and supply chain transparency

ImpactBuying, with nearly 15 years of experience in risk management and supply chain transparency, supports Van Loon Group in achieving its sustainability goals. CEO Leontien Hasselman-Plugge emphasizes the importance of the new WUR calculation method and the calculator. These methods use dynamic source data from chain partners, managed via JoinData, resulting in transparent and reliable data exchange in the sector.

Vanloongroup.com