Jan Zandbergen Group: 'Innovation that Matters'

The world and society are focusing more and more on sustainability and quality, and the eating behavior of consumers is changing under the influence of these developments. Consumers have different demands than before and are looking for products and services that fit in with these demands. Recent events have even accelerated these changes. The impact on consumers, and therefore on companies in the food and hospitality sector, is downright large. Jan Zandbergen wants to take responsibility and play a leading role in this changing world. 

Over the past five years, the organization has not been idle about this and has expanded its product range considerably, focusing more on innovative concepts and product development. For example, the focus is on high quality meat, but nowadays Jan Zandbergen also develops and produces hybrid meat, vegetarian and even vegan products for existing and specific target groups. Together with its sister companies Diviande and Future Food Group, Jan Zandbergen is adding value to a new range for tomorrow's food. In the year that the organization celebrates its 65th anniversary, this new strategy will also become an outward fact: 'Innovation that matters' is what the Jan Zandbergen Group stands for. 

Sustainable innovation 

Jan Zandbergen is a modern family business with boundless ambition and a strong vision. Peter-Paul Zandbergen, CEO of the Jan Zandbergen Group: 'The global food supply is changing and requires new insights and solutions. We have the means to make an impact and actually do something about these changing food needs. I believe that innovation is the key to success. That does not mean that we are flying in all directions. We continue to use common sense, look for the right resources, the capacity and make use of an extensive network. By innovating in a sustainable way, we develop lasting solutions for the entire meat and veg industry'. 

Because we're already working today on what consumers are asking for tomorrow, we know more than ever how to remain relevant in a market that is in full swing. With our sister companies and various brands, we serve retail, foodservice and industry. From the import of raw materials to the development and production of complete food concepts: we have it in house'.

Staying relevant in a dynamic market

An important part of this new strategy is that the R&D, Product Development, Quality and Marketing departments are explicitly given the space to work on ground-breaking solutions from the Innovation Center in the heart of the Dutch Food Valley. In addition, further investments will be made in the Partner Programs, so that innovative concepts, products and services can be developed together with customers. The resulting synergy makes the Jan Zandbergen Group the right partner for sustainable innovation in the field of meat and meat alternatives in a rapidly changing market.

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