Innovative ready meals by Degens
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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Innovative ready meals by Degens

  • 14 April 2025

The demand for fast, flavourful, and high-quality meals is rising—especially among younger generations. Fresh food specialists face the challenge of meeting this demand without compromising on quality or efficiency. At IFFA 2025, Degens, together with Rejo, Hagesüd, and Jaeger (part of the Solina Group), presents a complete solution: the 123Meals concept.

What is 123Meals?

123Meals features ready meals with meat, fish, hybrid, or plant-based options, combined with fresh vegetables, potatoes, or rice. With minimal preparation time and maximum flavour, this concept is ideal for fresh food professionals looking to surprise their customers and boost their turnover.

These meals offer:

  • Higher margins – Thanks to a well-balanced ingredient mix, including protein and sides, the concept allows for attractive pricing with solid returns.
  • Time savings – Simple preparation reduces pressure on your team, especially during peak hours.
  • Broad selection – From traditional meat-based dishes to innovative plant-based options, tailored to modern consumer preferences.

Why visit our stand?

At our IFFA 2025 booth, you’ll get a first-hand look at our latest ready meal innovations—and more importantly, you can experience how easy they are to prepare. Our demo chefs will showcase how to create delicious, profitable dishes for your deli counter or catering offer with minimal effort.

Whether you’re a butcher, fishmonger, produce specialist, or caterer, 123Meals offers a versatile and profitable way to serve high-quality, ready-to-enjoy meals.

Discover how to save time and increase your margins with our solution.

We look forward to welcoming you!

www.degens.eu

IFFA 2025 | Hall 11 Booth C97

Source: Vakblad Voedingsindustrie 2025