Ice cream innovation: Vegan ice cream made from potatoes
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Ice cream innovation: Vegan ice cream made from potatoes

  • 12 June 2023

Vegan ice cream that provides cooling on hot days is becoming increasingly popular. And now, with summer just around the corner, there is good news for ice cream lovers. Veg of Lund has developed delicious creamy potato-based ice cream.

Veg of Lund's ice cream is a unique combination of potatoes, rapeseed oil and vegetable protein, resulting in a creamy texture and delectable taste. The Swedish Intellectual Property Office (PRV) has announced its intention to approve the patent application for this unique ice cream alternative. This will allow Veg of Lund to protect their innovative ice cream product in the Swedish market.

Summer season

Professor Eva Tornberg, founder and chairman of the board of Veg of Lund, is pleased with the patent approval, "It is great that our patent has been approved in Sweden, and especially with the summer season approaching. Our ice cream offers a refreshing and delicious treat for anyone looking for a tasty, dairy-free alternative."

With the increasing demand for plant-based foods and growing awareness of the environmental impact of the dairy industry, Veg of Lund plays an important role in providing sustainable and tasty alternatives. In addition to vegan ice cream, the company also offers plant-based dairy products, snacks and meat alternatives under the DUG brand.

Veg of Lund plans to expand into new markets in Europe and Asia, continuing its mission to provide consumers with high-quality, climate-friendly and locally produced potato-based products.

Ir.dugdrinks.com

Source: Veg of Lund