Grolsch launches cardboard can packaging

Royal Grolsch is setting a new standard in tin can packaging with the introduction of the cardboard TopClip. The new packaging is 100% plastic-free and by replacing all tin foil packaging in the Netherlands with this cardboard TopClip packaging, Grolsch saves over 100,000 kg of plastic each year. This amount corresponds to over 4 million new plastic bags and results in a CO2 reduction of 36% compared to new plastic film and 16% compared to recycled plastic film.

The same character, sustainably packaged

The TopClip is a fully recyclable, biodegradable cardboard packaging. The taste of our beer is unchanged: the same character, but now even more sustainably packaged. That way, your beer tastes even better from now on,' says Ard Bossema, Marketing & Strategy Director at Grolsch. With this switch, the brewer wants to set the new standard for can packaging: 'Grolsch is the first brewer in the Netherlands to introduce this packaging and thus give consumers the opportunity to make a sustainable choice. As far as we are concerned, this is the new standard,' says Bossema.

Convenient carrying carton

Several alternatives were investigated as replacements for the foil that is currently wrapped around the cans. The major advantage of the TopClip soon became clear: unlike many other cardboard packaging materials currently on the market, it does not use glue. The TopClip is made of FSC certified corrugated cardboard, whereby careful consideration was given to the types of paper used to ensure that the cans remain securely in the packaging, even in the refrigerator. The new packaging is easy to pick up through the two holes at the top of the packaging, intended for thumb and index finger. The cans are firmly secured in the carrying tray, but at the same time they can easily be removed from the packaging. Also, the top of the cans is covered by the TopClip, so that the area from which the drink is taken remains clean.

www.koninklijkegrolsch.nl