GoodLife Foods scquires Pure Ingredients

GoodLife Foods announces the acquisition of Pure Ingredients, a key player in the halal frozen products market. This acquisition will result in a highly complementary group that produces and sells innovative frozen snacks and meal components across Europe. The financial details of the transaction remain confidential, and completion is pending legal and regulatory approvals.

Based in Nettetal-Kaldenkirchen, Germany, Pure Ingredients offers a broad range of branded and private label products focused on halal frozen snacks and meal components. The company serves ethnic supermarkets, retail, and food service channels in the Netherlands, Germany, and Belgium, and has a growing international presence. With over 200 employees and three state-of-the-art production facilities in the Netherlands and Germany, Pure Ingredients is well-positioned for further growth.

Strategic growth and innovation

The acquisition represents a significant milestone for GoodLife Foods, allowing the company to diversify its product offerings and growth opportunities further. Dirk Van de Walle, CEO of GoodLife Foods, highlights the potential of this acquisition: "The acquisition of Pure Ingredients, along with our recent acquisitions in Spain and Portugal, enables us to fully leverage our potential with excellent products and outstanding teams."

Future plans and opportunities

Wout van Eeuwijk, owner of Pure Ingredients, is delighted about the collaboration: "The combination with GoodLife Foods offers great opportunities for further growth." Jos Bongers, CEO of Pure Ingredients, adds: "This transaction allows us to expand our halal products into all markets where GoodLife Foods currently operates, and provides us the chance to further professionalize internally."

This strategic move strengthens both companies' positions in the European food market and marks an important step in their joint growth plans.

Glfoods.com

Photo: GoodLife Foods