Fungi take over the food industry

A retail report by product discovery and purchasing platform RangeMe has explored CPG (Consumer Packaged Goods) trends in the second quarter of 2022. A key finding is that demand for mushrooms is rapidly increasing. The search term “mushroom” was one of the most Googled in the analyzed period.

Mushroom growth in double digits

In March, US natural foods brokerage Presence analysed the top natural trends of 2022 and named mushrooms as one of the most significant. It noted that the industry is experiencing double-digit growth, with fungi-based products now widely used in food, supplements, materials, and more. Mushrooms have also recently been named Ingredient of the Year by The New York Times.

According to the report, the global mushroom market was valued at 50.3 billion dollar in 2021 and is expected to grow by 9.7% by 2030. Other plant-based foods are also enjoying increased popularity, including pickles, okra, and dried chickpeas. 

Sustainable products in demand

The RangeMe report finds growing interest in sustainable products, with 90% of Gen X consumers willing to pay more for them. This is an increase of 42% since 2019, and Millennials and Gen Z are also increasingly demanding cleaner products. 

Vegconomist.com