DERO Group acquires part of Selo product portfolio

On 14 October 2022, DERO GROUP acquired the robotics and convenience product portfolio of Selo. The main reasons for the acquisition are to expand the current portfolio, develop new market segments and promote innovation. 

For more than 20 years, DERO GROUP has been a leading company realising automated (robotic) handling solutions in the food industry, particularly in the cheese and convenience industries. By acquiring Selo's robotics and convenience portfolio, DERO GROUP adds vegetables and luxury fruit to its main focus areas.

Perfect complement

Maro Dedel, CEO and founder DERO GROUP: "We have the drive to always maximise challenges and to persevere until the goal is reached. Our main goal is to serve the market ever better and with the addition of Selo's robotic and convenience solutions, we get an even more solid and stronger product portfolio than we already had. It is a perfect complement and so this acquisition brings us another step closer to achieving our goal."

Avocados 

One of the products DERO GROUP is acquiring is the Speedpacker. This robotic cell for packing avocados was developed by Selo together with Nature's Pride and can efficiently pack 340 avocados per minute without damaging them. "The innovative Speedpacker and Selo's sandwich lines are a great addition to our existing solutions," says Maro Dedel. "We therefore look forward to serving the market with the same passion as Selo and, like Selo, continuing to innovate and develop together with our customers."

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