Concrete intention to increase meatprice

TAPP Coalition reports that the Dutch accept a fair -higher- price for meat, if there is a good destination for the extra charge. Currently, 52% of the Dutch population agrees with the plan to reinvest a higher price in cheaper fruit and vegetables, change support to farmers and purchasing power repair for lower incomes. Among voters at the current governing parties, this percentage rises to 62%. The TAPP Coalition had this investigated at the end of October and is using these representative figures to strengthen support for its concrete intention, which was explained to politicians, civil society organisations, the press and science in Nieuwspoort, The Hague, on 4 November. Members of parliament and sustainability committees were present from: CDA, D66, GroenLinks, PvdA, SP and Partij voor de Dieren. These parties indicated that they saw opportunities in the plan. Paul Smeulders (GroenLinks) praised the intention to develop his total approach. The meat sector does not embrace the intention but, through Dé van de Riet (COV), indicated that it would like to remain in discussion and that it would be happy with the binding approach.

Since 2018, the TAPP Coalition (True Animal Protein Price) has been connecting opinions and knowledge areas through broad social discussions on a logical way to make our meat future-proof. This led to a supported intention to actually arrive at a different way of pricing that benefits everyone: our animals, our climate, our farmers, our economy and us as consumers.

In the calculated intention, the meat prices at the cash register rise slowly until, in 2030, 20 cents for an ounce of chicken, 45 cents for pigs and 57 cents more for beef will be paid in the shops. This additional price depends on the real social costs of the meat produced; costs due to, for example, nitrogen problems or greenhouse gases. The government is asked to set up and implement the plan, on behalf of the Dutch. The proceeds of the fairer meat prices will be managed in the Fair Food Pricing Fund, which will be set up. A transparent fund that will be under the control of all Dutch citizens via the TAPP Coalition, which will set up an interactive online environment for this purpose and will have spending consultations with the government several times a year.

Professor Pier Vellinga, Chairman of the TAPP Coalition: 'Thanks to our thorough consultations with so many parties in our country, there is now a supported intention, which we had calculated on the basis of feasibility, with which we, as Dutchmen, will make available up to 1.3 billion euros per year in 2030. A gigantic sum that goes back to another, better Netherlands via our farmers, cheaper fruit and vegetables and purchasing power repairs for lower incomes. With this intention, we are turning things around: we are offering the government a concrete approach instead of asking them for an approach.

Calculations and support research were carried out by CE Delft in collaboration with CLM and DVJ-insights respectively.