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On 27 January 2022 Colruyt Group acquired 100% of the shares of industrial bakery Roelandt Group. With this acquisition, Colruyt Group focuses on the vertical integration of fresh products, including bread, and the entire bread value chain will be under its own control. The new 'Fine Food Bread' division within Colruyt Group will from now on manage the entire supply chain and quality control of bread and patisserie products and will continue to focus on product innovations. In this way, the focus will continue to be on the growth of this segment in the group's various shop formulas. With this acquisition, Colruyt Group strengthens the Belgian anchorage of its activities, of which bread production now forms an integral part.
Source: Colruyt Group
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