California introduces label for non-ultrapro­cessed foods

California is introducing a new label for non-ultraprocessed foods. Governor Gavin Newsom signed the legislation on September 28, 2026. Manufacturers can voluntarily have their products certified under the new standard. The label is intended to help consumers identify these products more easily.

Voluntary label for manufacturers

AB 2244 establishes the “Non-Ultraprocessed Certified” standard. California is the first U.S. state to introduce such a label. The state compares the approach to the USDA Organic label. Consumers can use the label to guide their food choices.

The law also provides for targeted product placement in stores. California wants to make healthier foods more accessible. Bill author Jesse Gabriel says the label should provide clear, reliable information. He wants to help consumers find healthier products without harmful additives.

Earlier measures for schools

The new law builds on earlier policies addressing ultraprocessed foods. Gabriel says California began banning harmful food additives three years ago. In 2025, Newsom signed the Healthy Foods, Healthy Kids Act. This made California the first U.S. state to officially define ultraprocessed foods. The law also sets a timeline for phasing ultraprocessed foods out of schools.

Sugar and children’s meals

Other laws signed by Newsom address sugar and children’s meals. Menus must identify drinks that contain more sugar than the recommended daily amount. Restaurant chains must also offer at least one children’s meal that meets minimum nutritional standards.

Gov.ca.gov