BOON Shifts Focus to Beans

In a surprising turn of events, BOON has announced its decision to cease the sale of their popular meat substitutes in retail outlets. The company has decided to shift their focus to beans.

BOON believes that the challenge of living more sustainably requires a reevaluation of our approach to food production and consumption. The company advocates for a greater share of plant-based food from local and organic sources, with a healthy business model benefiting all links in the chain. Emphasizing less heavily processed food, with beans taking the lead as a primary ingredient, BOON stated, "Our focus has shifted towards less processed and more natural food, naturally featuring beans. We aim to contribute to strengthening agriculture, nature, and biodiversity."

Continuation in Foodservice and Innovation with 'Pakje BOON'

Despite the discontinuation in the retail sector, BOON remains active in foodservice, where they see ample room for expanding their soy-free and plant-based offerings. Over the past year, the company introduced 'Pakje BOON,' a concept that has revitalized the preserved foods section. BOON intends to persist in innovation and inspiration, keeping beans at the forefront, by continuing to offer products from their professional line, BOON Chefs, in the foodservice sector.

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