Big Data

Looking to the future

Big data: everyone is talking about it and knows that it is important, but what’s the best approach? How should you handle it? Another hot topic is collaboration. It’s essential in so many areas. But who do you want to – or dare to – join forces with? 

We’ve been bold enough to do it. Who do I mean by ‘we’? B2B Communications, Wallbrink Crossmedia and Left Loyalty BV. The three of us are working together to reveal the secrets of big data in food. We will be leveraging each other’s knowledge, strengths and resources and creating synergy together. Left Loyalty implements the hardware and software, Wallbrink Crossmedia takes care of the marketing strategy for the concept and B2B Communications is the mouthpiece towards the market. 

Why are we doing this? To share our knowledge! To help our readers, visitors, customers and partners take their first steps into the world of big data. After all, you don’t make any progress by merely talking about it. You just have to do it! In view of our roots in food, we’re starting with BigDataInFood.com.

Instead of all those different systems which you utilise to try to figure out what your customers are thinking and doing, all the available data is now in one big, central database which also makes it really easy to filter out the information you need. You have more data at your disposal than you realise and more information in-house than you can imagine. 

We’ve opted for a very simple introductory model which enables you to monitor a huge amount of data, but if you want even more you simply upgrade to the next level. This way, we can all choose our own pace to enter the realm of big data. Read on to learn more! 

Saskia Stender