Albert Heijn launches lifestyle check for healthier choices

Next week, Albert Heijn will introduce the AH Leefstijlcheck, a new tool designed to help customers improve their lifestyle. After completing a short questionnaire, users receive a personalized lifestyle score, offering insights into their current habits around diet, exercise, and relaxation. They are then provided with tailored advice and practical tips to support a healthier way of living. The check is easily accessible through the AH app and website.

The launch of the AH Leefstijlcheck comes at a time when many people are looking to return to a healthier routine after the summer holidays. With this tool, customers can get a quick overview of their current lifestyle in just a few minutes. The personalized advice includes suggestions for improvement, ranging from recipes and workouts to coaching. Albert Heijn aims to offer a straightforward way to make healthier choices part of everyday life.

Extensive campaign and new products

In addition to the lifestyle check, Albert Heijn is also launching the ‘Meer groente, meer vezels’ campaign. This campaign provides customers with inspiration and new products to help them easily increase their intake of vegetables and fiber. The product range is being expanded with items such as 100% vegetable pasta and new meal kits, including the Verspakket Volkoren hamsterpasta rode saus, which is targeted at families with children. New wholegrain breads are also being introduced, such as Les Pains Matisse, enriched with fiber thanks to the reuse of grains from breweries. The well-known AH hamsters feature in this campaign, encouraging customers to get back into shape after the summer.

Ah.nl