AH reduces packaging waste by 20 million kilo

In 2023, Albert Heijn successfully achieved a reduction of 5.9 million kilograms of packaging material, surpassing its goal to reduce packaging material by 20 million kilograms compared to 2018, two years ahead of schedule. This accomplishment underscores Albert Heijn's ongoing efforts to promote sustainability within the Dutch food industry.

The commitment to sustainability in packaging is a key priority for Albert Heijn. By minimizing material usage, utilizing recycled materials, and developing recyclable packaging, the supermarket chain has achieved a more efficient use of materials. Anita Scholte op Reimer, Director of Quality and Sustainability, emphasizes the significance of this milestone and Albert Heijn's continued efforts to contribute to a circular economy.

Innovative measures for sustainability

In addition to reducing packaging material, Albert Heijn is pursuing other initiatives to promote sustainability. For instance, reusable, collapsible crates have been introduced to replace cardboard boxes for citrus fruits, bread, and tomatoes, resulting in a significant reduction in cardboard usage. Collaborations with partners such as technology company Avantium for the development of 100% plant-based and circular material PEF contribute to further innovation in packaging materials.

New developments for customer convenience and sustainability

Albert Heijn's future efforts include additional innovations, such as transitioning over 54 cheese products to envelope packaging, resulting in significantly less plastic usage, and introducing an oval packaging for Zaanse Hoeve yogurt, improving both logistical efficiency and customer convenience.

Customer engagement in sustainability initiatives

To promote customer engagement, Albert Heijn organizes the AH Packathon, inviting customers to share their packaging-related concerns. This feedback will guide further sustainability initiatives, as Albert Heijn collaborates with suppliers and experts to develop concrete solutions to improve both sustainability and customer convenience. The upcoming edition of the AH Packathon, scheduled for May 2024, promises to be an engaging forum for the exchange of ideas and innovative solutions within the Dutch food industry.

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