Unprocessed fresh products under one brand

At the beginning of 2021, Jumbo will add a new premium range of, among other things, fresh meat and fish products to its range. Under the name Jumbo Gourmets, Jumbo offers lovers of culinary excellence an even wider choice of unprocessed fresh products, such as a nice bavette, an XL ribeye or a redfish fillet. The first products of Jumbo Gourmets are on the shelves at all Jumbo stores in January.

Jumbo brings this line to the market for true culinary gourmets, in addition to its basic range. "They are beautiful unprocessed products with superior quality and taste," says Olaf de Boer, Commercial Director. "Jumbo previously offered various premium products under different brands such as Chefs Tip and Fishes. We now consciously choose to bring these together under one label. This increases recognition among customers. If it's a gourmet product, they know it's high quality, fresh products. We start with meat and fish products, but do not rule out introducing other fresh categories, such as vegetables, within this premium line at a later stage".

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