Transform your fresh produce supply chain with technology

Tight margins, perishability, and price pressure are putting fresh produce companies under strain. Experts at Aptean show how smart software provides control, efficiency, and profitability.

The fresh produce sector is facing serious challenges. Companies must handle perishable goods, narrow margins, and fixed-price contracts—all while dealing with fluctuating costs. So how do you ensure efficiency, agility and profit in such a demanding environment?

Aptean experts—Matt Erwin, Joris Kolff, Marc Hatfield and Sheldon Peacock—share their insights on how technology supports the shift from reactive to proactive supply chains. Their conclusion is clear: without data-driven decision-making, companies are essentially gambling in a complex market.

Inventory accuracy is the backbone of operational efficiency. Modern ERP solutions provide real-time insights into product quality, availability, and margins—crucial when working with perishable goods. Where sampling used to be the standard, AI now enables companies to automatically inspect every tomato. This boosts both the quality and speed of decision-making.

The experts also highlight the importance of traceability and detailed cost tracking. Only those who know exactly where and why costs arise can make profitable decisions. Technology also supports balancing fixed contracts with variable production costs.

Looking ahead? Expect greater integration of AI, IoT and predictive models. Think growers sharing quality images before shipment, or retailers setting up in-house growing operations to gain control over the entire chain.

In short: with the right technology, the fresh produce supply chain becomes less vulnerable—and more agile. Curious how that works? You’ll find all the insights in the full expert interview.

Aptean.com