De top 10 foodtrends voor 2024
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Top 10 Food Trends for 2024

  • 20 December 2023

In a world echoing with the challenges of rising food prices and economic restraint, Innova Market Insights provides a delectable glimpse into food trends for 2024. Research reveals that, despite ongoing global challenges, standout ingredients, environmentally friendly claims, and health-promoting benefits will take center stage in 2024.

Here are the top 10 food trends

1. In the Spotlight
At the forefront of the 2024 trends is the phenomenon of certain ingredients being 'In the Spotlight.' According to Lu Ann Williams, Global Insights Director at Innova, a significant portion of consumers responds positively to emphasized key ingredients, driven by factors such as taste, texture, or positive associations. The importance of ingredients like proteins and the increasing popularity of mushrooms in main dishes underscore this trend, indicating a shift in consumer preferences.

2. Embracing Nature
Consumers are increasingly drawn to products that emphasize a connection with nature and sustainability. The report notes a significant annual increase of 40% in food and beverage products making claims about water consumption over the past four years, indicating a growing demand for environmentally friendly choices.

3. Prioritizing Prevention
Health remains a constant consideration. The third trend focuses on consumers taking a proactive approach to maintain good health. More than a third express a desire to take personal responsibility for their well-being, with a focus on areas such as bone health and cardiovascular diseases.

4. Plant-Based
The fourth trend points to a shift in plant-based eating towards familiar and convenient recipes and formats. Ready-made meals featuring alternative vegan or vegetarian versions of popular dishes, such as lentil lasagna, are gaining popularity. This trend aligns with changing consumer preferences for those willing to eat less meat.

5. Marriage of Convenience Foods
Despite economic challenges, enthusiasm for diverse global cuisines remains strong, with two-thirds expressing openness to trying new international dishes. This trend reflects the enduring appeal of convenient yet culturally rich food choices.

The remaining trends for 2024 include 'Home Kitchen Heroes,' 'Enjoying Health,' 'Oceans of Opportunities,' 'H2.O: The Future Quenches,' and 'Minimizing the Noise.' Each trend reflects changing consumer preferences that will shape the landscape of the food and beverage industry in the coming year.

Source: Innova Market Insights