Takeover of DEEN by Albert Heijn, Vomar and DekaMarkt

The Dutch Authority for the Consumer & Market (ACM) has approved the sale of DEEN. Of the 80 DEEN stores, 38 will go to Albert Heijn, 23 to Vomar Voordeelmarkt and 19 to DekaMarkt. Albert Heijn will also take over the distribution center in Hoorn and the flower center. DekaMarkt is taking over the distribution center in Beverwijk and the warm kitchen in Hoorn. The four parties can now further complete the transaction together, Albert Heijn reports in a press release.

Together with DEEN, Vomar Voordeelmarkt and DekaMarkt, Albert Heijn will work out the details of the transaction after which it can be formally completed in the coming months. The conversion of the DEEN stores will start thereafter. 

Marit van Egmond, managing director Albert Heijn: "I am pleased that the ACM today has granted its approval of the transaction. This is an important step in the process to further finalize the transaction. With the acquisition of 38 DEEN stores, the distribution center in Hoorn and the flower center, Albert Heijn will further fulfill its ambition to be there for its customers always and everywhere. In the past period I have visited a large number of DEEN stores. One by one they were beautiful stores with enthusiastic employees. I was also impressed with the flower centre, which will soon provide a nice addition to our current range. I look forward to giving all our new colleagues and customers a warm welcome at Albert Heijn." 

Leendert van Eck, Managing Director DEEN supermarkets: "With the permission of the ACM another milestone has been reached. All preparations for the transition of the DEEN stores are going well and in good consultation. I am convinced that we will soon be leaving our customers and employees in good hands." 

Aart van Haren, Managing Director Vomar Voordeelmarkt: "With today's approval from the ACM we can now continue to work with all parties involved to finalize the transaction. The 23 DEEN stores that will be acquired by Vomar will ensure a substantial strengthening of our position within the existing market area. We are confident to build on the success of these stores later this year together with our enthusiastic and skilled new colleagues." 

Dirk Kat, Director DekaMarkt: "The approval of the ACM is an important moment in the acquisition of the 19 Deen stores. With these 19 additional stores, DekaMarkt will grow to 100 stores and the strength of the formula will increase even more. We look forward immensely to working with our new colleagues to surprise customers with our formula in even more places."

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