Strong growth expected for poultry sector in 2025

The global poultry sector is set to experience sustained growth in 2025. According to a new report from RaboResearch, this growth will be driven by affordability, sustainability developments, and increasing demand in emerging markets. The sector appears well-positioned to navigate economic challenges and geopolitical tensions.

Growth returns to long-term levels

The global poultry market is expected to grow by 2.5% to 3% in 2025. This marks a return to long-term averages after a strong 2024. "Poultry remains well-positioned during periods of expensive alternative proteins and lower costs," says Nan-Dirk Mulder, Senior Analyst at RaboResearch.

Sustainability is playing an increasingly important role, particularly in developed markets like Europe. With poultry’s relatively low carbon footprint, consumers are shifting more often toward this protein source. However, emerging markets in Southeast Asia, Latin America, the Middle East, and Africa remain the main drivers of this growth. Europe is even outpacing global growth figures, provided supply remains balanced.

Avian influenza and trade remain challenges

Despite financial successes in 2024 and renewed investments, avian influenza continues to pose a significant risk. New cases have been reported, particularly in Central Europe and Northeast Asia, which could disrupt both local markets and global trade. Vaccination programs are gaining traction, but a shortage of breeding stock is limiting investments in certain regions.

Poultry trade remains strong despite growing geopolitical tensions. Mulder highlights the impact of changes in US policy, tensions between Europe and China, and trade restrictions caused by disease outbreaks. "This dynamic will continue to create volatility in trade flows and prices," Mulder explains.

The sector faces a year filled with both opportunities and risks. By focusing on biosecurity, sustainable production methods, and strategic investments, the poultry sector can maintain a strong position in a turbulent market.