Start of recycling campaign Dairy pack

On Monday 15 April, the campaign 'Zuivelpak volledig recyclebaar' (Dairy pack fully recyclable) was launched. The dairy industry, supermarket sector and drinks carton producers want to inform consumers about the good recyclability of dairy packs. Every year, about 300 drinks cartons are used per Dutch household, the majority of which are dairy packs.

Recycling in the Netherlands

There is already massive recycling in the Netherlands. Glass has been going to the bottle bin for years and cans are being taken out of the waste bin. The recycling of drinks cartons is also on the rise. René Roorda, CEO of CBL: "We think it is important that all packaging in the supermarket is recyclable. This campaign also makes the consumer aware of this."

Dairy pack

The campaign commercial can be seen from Monday 15 April until the summer at Uitzending Gemist van de STER. The campaign is also continuously promoted on Facebook, the Zuivelpak Youtube channel, the campaign website www.zuivelpak.nl and other online and offline media.